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New Beer's Eve
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Did you know that April 6th is known as New Beer's Eve? It's true! This holiday celebrates the end of prohibition, when Americans were finally able to celebrate with a cold beer. April 6th is really about the celebration of freedom; the freedom to choose to drink alcohol. Prohibition suspended this right for thirteen long years; 1920-1933. Any and all forms of alcohol were declared illegal. Could YOU go without alcohol for one year, never mind 13?!
How did New Beer's Eve come to be? It all started on April Fool's Day in 1933. That was the day that U.S. President Franklin Roosevelt signed into law the Cullen-Harrison Act, which legalized the sale of beer and wine with an alcohol content of up to 3.2%. On this date in 1933, it is recorded that the people lined up around the block at the doors of their favorite bars and pubs as they prepared to indulge in legal brews and spirits for the first time in 13 years. Ever since that night, this day has been referred to as 'New Beer's Eve', a precursor of 'New Beer's Day'. According to the Brewers Association, 1.5 million barrels of beer were snapped open in the first 24 hours of the announcement.
"Happy Days are Beer Again!"
How to Celebrate New Beer's Eve
- Host a "New Beer's Eve" Event! Bring in a variety of different brews (we can help with that!) for your guests to sample and discover!
- Try out a new beer brand with friends. There are so many options out there! Select a brand based on your traditional preferences (e.g. rich body) or go completely out of your comfort zone! We offer taste profiles of each individual beer brand!
- Craft beer anyone? It's likely you've been eyeing a craft beer or two on our site… today's the day to go for it!
Benefits of Beer - it's true, there are 'real' reasons why you should drink beer!
- Cardiac Benefits - Yep, moderate beer drinking may reduce your chances of suffering from heart attack, stroke or heart disease.
- Prevent Kidney Stones - Beers that contain a high amount of hops can reduce your risk of developing kidney stones.
- Beer is Nutritious - Let's say this out loud, "Beer is nutritious". Beer has an abundance of antioxidants. Beer also contains protein, vitamin B, iron, calcium, phosphates and fiber.
- Beer Helps Reduce Stress - Thinking you may already be aware of this one? Occasionally enjoying a glass of beer or two has the ability to reduce work-related stress.